Sökresultat för: Daniel O'Keefe
Persuasion (Häftad)
avDaniel O'Keefe
ISBN: 9780761925392 - UTGIVEN: 200203The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: * [...]
Persuasion (Pocket)
avDaniel J. O'Keefe
ISBN: 9781452276670 - UTGIVEN: 2015-03Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect develo[...]
